• Title of article

    Selling the JUBILEE Project: issues arising from a methodology

  • Author/Authors

    Pat Gannon-Leary، نويسنده , , Linda Banwell and Sue Childs، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    9
  • From page
    27
  • To page
    35
  • Abstract
    This article, inspired by JUBILEE project fieldwork, is influenced by van Leeuwen and Leeuw’s work on the growing negative attitude towards market research. While the JUBILEE team, as academic researchers, were not making a sales pitch, they were trying t
  • Journal title
    Library and Information Research
  • Serial Year
    2002
  • Journal title
    Library and Information Research
  • Record number

    657383

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=657383