GREEN IT READINESS: A FRAMEWORK AND PRELIMINARY PROOFOF CONCEPT

Businesses are under increasing pressure from customers, competitors, regulators and community groups to implement sustainable business practices. Balancing economic and environmental performance to be green and competitive is therefore a key strategic issue. The information technology (IT) sector is one of the pioneer sectors which started working on the sustainable development model. However, it is only lately that researchers and organisations have begun to consider the role of IT, not only in contributing to a businesses environmental footprint but also in tackling climate change problems. Usually coined as, “Green Information Technology”, the role of IT in causing and resolving ecological sustainability, in maintaining low cost IT shops, in building green reputation capital and in supporting corporate green strategies has hardly been researched. This paper identifies five main areas of Green IT capability and describes the main pillars of a G-readiness framework to help organisations evaluate their maturity for Green IT. The utility of the framework is demonstrated through a desk-based research case study of four organisations. The paper argues that just as e-readiness has been, and continues to be, a critical capability in the digital economy, G-readiness is an equally critical capability in the low carbon digital economy. Without a clear understanding of G-readiness, organisations would approach Green IT initiatives on an ad hoc and somewhat reactive basis, which is undesirable.