EXAMINING THE CONTRIBUTION OF GREEN IT TO THE OBJECTIVES OF IT DEPARTMENTS: EMPIRICAL EVIDENCE FROM GERMAN ENTERPRISES

The article examines the contribution of Green IT activities to the objectives of IT departments by analysing empirical data from 116 companies using exploratory factor analysis. The outcomes indicate that Green IT contributes to the objectives of efficient internal operations, reputational management, and market competitiveness. In particular, reputational management plays a major role for Green IT engagement. These findings provide CIOs, IT managers, and environmental officers with new insights and enable a more systematic application of Green IT measures.