Abstract :
As the number of high-profile failures and mergers of many large financial companies continues to grow, so does distrust in the industry. This study explores how communication professionals at financial companies are handling the global financial crisis. Although participants believed that communication must be accurate, timely, and transparent, they are greatly challenged by the quantity of communication needed. Many of the participants in this study had unique ways of handling certain aspects of communication needs. Ultimately, the collective of communication professionals at individual financial instructions can lead to the rebuilding of trust and confidence in financial organizations, and this study provides a glimpse into how they are accomplishing this massive feat.
