Confirmation of Expectations and Satisfaction with the Internet Shopping: The Role of Internet Self-efficacy

Customersʹ intentions of reusing e-commerce websites for shopping has a major consequence for the websiteʹs profitability; therefore, understanding the factors that influence a Web customerʹs repurchase intentions is of great importance to e-commerce. This research represented a careful and systemic effort to incorporate factors from various distinct theories (ECT, SCT, abd TAM), examined the hypotheses within the context of Internet shopping repurchase intentions. Empirical data for hypotheses testing were collected from Taiwan, yielding 342 valid samples. The results suggest that consumerʹs repurchase intention is determined by satisfaction and perceived usefulness. Usersʹ satisfaction is influenced by confirmation and perceived usefulness. Perceived usefulness, in turn, is influenced by confirmation, while confirmation is affected by Internet self-efficacy. However, Internet self-efficacy has found to have no significant impact on perceived usefulness and repurchase intention.