A survey on how different factors impact entrepreneursʹʹ success in food industry

In this paper, we present an empirical study to detect important factors influencing the success of entrepreneurs who were active in food industry in Tehran, Iran. The proposed study selects a sample of 174 people out of 318 entrepreneurs who were involved in this industry and distributed a questionnaire, which consists of two groups of questions among them. The first group of questions is associated with personal characteristics of the survey people and the second group of questions are related to different financial, infrastructure and supply chain management categories. The study defines entrepreneursʹ mental desirability of success in terms of 15 different questions and asks them to provide their insights in terms of five Likert based responses. The results of questions are analyzed using Pearson correlation test and the preliminary results indicate that, among personal characteristics, education and age play important roles on the success of a business plan. The other observation is that the easier entrepreneurs can get loans and financial support, the higher abilities to absorb new customers and the higher chance of success for absorbing new financial resources. Distributions of sales, compared with competing products as well as distribution of after sales service for customers are negatively associated with infrastructures. The rate of success in using new technologies and supply chain management are correlated, which means the better supply chain, the better achievement to information technology.