Marketing, market making and electronic commerce of health and wellness tourism with emphasis on target villages and exemplary tourism regions

Health tourism or health care has long been the focus of the eighteenth century onwards. Now, is one of the most advanced and most dynamic tourist areas around the world and thus identify and evaluate the advantages and investment opportunities and market products and services of the growing importance of health tourism was welcomed by domestic and foreign investors, policy makers and tourism planners and marketers. In this paper, we investigate the current and future trends and concepts and trends in health tourism and marketing and customer analysis, market maker in the process of developing this type of tourism. It also introduces the role of exemplary tourism region in rural areas and gain competitive advantages of tourism and health and the importance of them, and finally presented recommendations constructive.