Reasons for the reluctance of Guilan farmers to cultivate rice high yielding varieties

ABSTRACT: The purpose of this study is to study the reasons for the reluctance of Guilan farmers to cultivate rice high yielding varieties. This study was a survey study. The data collected by questionnaires from 149 samples collected from a multistage cluster sampling method. The results showed that there is significanct relationship between the criteria of achievement, innovativeness and satisfaction of rice farmers from agriculture job with planting high yielding varieties. Also, factors like higher yield cultivars, received subsidy seed, received free inputs, priority cultivation of high yielding varieties in use of rice observers, existing purchase guarantee and priority of high yielding varieties in the use of insurance have positive influence and promoter role in acceptance innovation. But factors such as: Uncertainty in the price of high yielding varieties in selling time, low quality and marketable of product varieties, low profitability compared with landraces, failure to provide timely inputs, long cultivation period, higher water requirements, require more fertilizer and the lack of high yielding varieties resistant to pests and diseases have a negative impact on innovation adoption and act as a inhibitor forces.