Evaluation of watermelon marketing in Sistan region, Iran

ABSTRACT: Marketing is programming process and development practicing, the pricing, promotion and distribution of product and the services are for accessing to the organization goals. The margin of marketing is under effect of different factors which is in fact the difference of received price of producers and payable price of consumers. In this study in addition to the introducing of marketing margin and identifying the effective strategies and factors on marketing margin and also by considering to the one of important centers of watermelon cultivar in Sistan and Balouchestan, has been accounted the marketing margin. The required data of this research has been collected in two methods of documentary and measurement. The results of this study showed that retailer margin is 4860 and wholesaler margin is 1980. By considering to the high amounts of accounted margin, the stabilization of price in market, providing of price vacillation and also design of a suitable marketing system with the reduction of middlemen are some instruction for improvement of present situation.