Title of article :
The impact of introducing a business marketing approach to education: A study on private HE in Bangladesh
Author/Authors :
Gazi Mahabubul Alam، نويسنده , , Md. Taher Billal Khalifa، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2009
Keywords :
Brand marketing , competent human resources , marketing of education , promotion policy , producer , Privatization of education , customer
Journal title :
African Journal of Business Management
Journal title :
African Journal of Business Management
