A study of the key success factors of the ecotourism industry in Taiwan

The Taiwanese ecotourism sector is starting to develop. Significant challenges lie in the balance between achieving a competitive sector whilst maintaining a sustainable resource. Taking the Taiwan ecotourism industry as the field of research, a set of possible key success factors in the ecotourism industry was developed based on Porterʹs value chain (Porter, 1985). The key success factors in this industry were developed through an expert questionnaire survey and analyzed using the Fuzzy Delphi Method and Fuzzy Analytic Hierarchy Process. As a consequence, this study is able to present six key success factors related to development of competitive advantage in the ecotourism industry in Taiwan. Based on these findings, a set of specific development strategies are proposed.