Title of article :
The determinants of blog site selection by student- bloggers in Taiwan
Author/Authors :
Yi-Hui Chiang، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2011
Abstract :
What factors influence bloggers to choose a particular blog site, and what reasons do they cite when making their choice, in order of priority? This study develops a multiple-criteria- decision-making (MCDM) model and applies analytic hierarchy process (AHP) to advance our understanding of the processes involved in blog site selection from the perspectives of student-blogger. The results provide insight for those who are concerned with this topic.
Keywords :
Analytic Hierarchy Process (AHP) , BLOG , blogger , Determinants
Journal title :
African Journal of Business Management
Journal title :
African Journal of Business Management