The new factors determining on attract foreign direct investment in the sports industry of Iran

The aim of this study was to investigate factors determining, including: economic, support, encouragement, political and diplomatic on attract foreign direct investment in the sports industry of Iran. Current study was an applied research in terms aims, and descriptive - analytical in terms methods of data collection, which was conducted as fieldwork. The statistical population was all board members of the 12 federations and 3 investment companies in the sports industry of Iran (N?127). 100 subjects were determined based on Cohenʹs tables and questionnaires were distributed among them. Research’ measuring tool was questionnaire including 30 questions by researcher made. The questionnaire provided during a preliminary study by using Delphi method, which the reliability of the questionnaire was determined using the method Cronbachʹs alpha statistic 92%. After collecting the questionnaires, it was found that the data have not normally distributed by using Kolmogorov–Smirnov test. Thus Kruskal-Wallis and Friedman tests and factor analysis with SPSS software were used for determine the contribution of each factor on attract foreign direct investment. The results showed that the privatization factor in the countryʹs sports industry among the economic factors, the factor of government support of investor in sports among the support and encouragement factors, and trying to remove economic sanctions against Iran among the political factors had the greatest impact on attracting foreign direct investment on sports industry of Iran.