Abstract :
The main purpose of this study was in identifying and analyzing affective factors on efficiency
and performance of poultry production units’ operators’ in Guilan Province, Iran, which used a
descriptive design. The population of this study consisted of whole industrial poultry production
enterprises of Guilan Province (N=580) and out of them, 150 operators had been selected as
statistical sample through simple random sampling. The instrument used to achieve objectives of
the study was a questionnaire by reliability 0.92. Findings reveal that there were meaningful direct
relationship between education level, times of attending on extension-education courses, gender
and operators’ ability and efficiency extent of poultry production units. Results of t-test showed
that membership, using automatic ventilation system and using automatic feeding system had no
effect on operator’s efficiency and ability of poultry units. Based on results age, education level
and staff numbers of poultry units had meaningful effect on efficiency extent and operator’s ability
of poultry units. Results showed that using TV and radio agriculture programs were not
meaningful. According to the results, it is necessary to improve the marketing and farm
management skills of farm operators through extension and participation in training activities.
