Abstract :
This paper reviews research on product design in the broad domain of business studies.
It highlights established and emerging perspectives and lines of inquiry, and organizes
them around three core areas, corresponding to different stages of the design process
(design activities, design choices, design results). Avenues for further research at the
intersection of these bodies of research are identified and discussed, and the authors
argue that management scholars possess conceptual and methodological tools suited to
enriching research on design and effectively pursuing lines of investigation only partially
addressed by other communities, such as the construction and deployment of
design capabilities, or the organizational and institutional context of design activities
