Conformity to Experimenter-Provided Examples: Will People use an Unusual Feature?

Undergraduates studied nonword exemplars and then created their own novel nonwords. In Experiment 1, people studied legal or illegal nonwords. In Experiment 2, people studied illegal nonwords, but to increase awareness of the features, half of the participants assessed the features of the nonwords. Despite instructions to avoid copying any aspect of the examples, people incorporated features from the examples into their own novel creations. Although people do not spontaneously create illegal nonwords, those people that studied illegal nonwords were more likely to create illegal nonwords. Assessing the features of the examples did not reduce the likelihood that people would copy features of the examples. We discuss these results in the context of Ward’s (1994) structured imagination account