THE CULTURAL PSYCHOLOGY OF CONTROL Illusions of Personal Versus Collective Control in the United States and Japan

This study focused on the cultural psychology of control in the United States and Japan. The authors tested a hypothesis that Japanesewould tend to overestimate their ability to control their outcomes collectively compared to personally, whereas Americans would show the reverse tendency. As expected, Japanese participants in the group condition, relative to those in the individual condition, were more optimistic about obtaining a favorable outcome. American men, on the other hand, were more optimistic in the individual condition. Interestingly, similar to the Japanese participants, American women showed a reverse but nonsignificant tendency to be more optimistic in the group condition. These results indicate that the psychology of control is both gendered and cultured.