CULTURAL DISPLAY RULES DRIVE EYE GAZE DURING THINKING

The authors measured the eye gaze displays of Canadian, Trinidadian, and Japanese participants as they answered questions for which they either knew, or had to derive, the answers. When they knew the answers, Trinidadians maintained the most eye contact, whereas Japanese maintained the least. When thinking about the answers to questions, Canadians and Trinidadians looked up, whereas Japanese looked down. Thus, for humans, gaze displays while thinking are at least in part culturally determined.