VALUE ORIENTATIONS AND ENVIRONMENTAL BELIEFS IN FIVE COUNTRIES Validity of an Instrument to Measure Egoistic, Altruistic and Biospheric Value Orientations

Various scholars argue that egoistic, altruistic, and biospheric value orientations are important for understanding environmental beliefs and behavior. However, little empirical evidence has been provided for the distinction between altruistic and biospheric values. This study examines whether this distinction is valid across different countries (i.e., Austria, Czech Republic, Italy, the Netherlands, and Sweden) by using a new value instrument. Relationships between these value orientations and behavior-specific beliefs (i.e., awareness of environmental consequences and personal norms) are investigated to further examine the validity of the value instrument. Results provide support for the generalization of the three-way distinction. Furthermore, value orientations were related to behavior-specific beliefs in all countries. The authors conclude that the distinction between the three value orientations is valid and useful for examining environmentally relevant behavior.