Title of article
PEST Analysis: The case of E-shop
Author/Authors
Koumparoulis، Dimitrios Nikolaou نويسنده Professor of Economics and Management, Universidad Azteca, Mexico ,
Issue Information
روزنامه با شماره پیاپی سال 2013
Pages
6
From page
31
To page
36
Abstract
PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework.
Journal title
International Journal of Economy, Management and Social Sciences
Serial Year
2013
Journal title
International Journal of Economy, Management and Social Sciences
Record number
709892
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