Generation Differences in Work Motivation: From Developing Country Perspective

The contemporary way of living and the economic effects has had its consequence on the way business activities today handle the motivation of employees. Hence, organizations need to determine the best way to motivate their employees. This paper explores and determines motivational factors for Generation X and Generation Y employees in electric and electronic industry in Malaysia. Quantitative approach with self-administered questionnaire method has been employed for data collection of this study. A total number of 124 respondents based on Cluster sampling were participated in this research. This study revealed that both generations X and Y showing some differences in their Intrinsic and Extrinsic motivation factors. It is recommended that organizations should modulate their operations and procedures to properly satisfy two distinct groups of generations.