Abstract :
Approach motivation is the energization of behavior
by, or the direction of behavior toward, positive stimuli
(objects, events, possibilities), whereas avoidance motivation
is the energization of behavior by, or the direction of
behavior away from, negative stimuli (objects, events, possibilities).
In this article, I provide a brief overview of this
distinction between approach and avoidance motivation. In
addition, I provide a brief overview of a model of motivation
in which this approach-avoidance distinction plays an
integral role—the hierarchical model of approach-avoidance
motivation.
