Identity, Reasoning, and Emotion: An Empirical Comparison of Three Sources of Moral Motivation

Prior research on moral motivation has primarily emphasized moral reasoning and moral emotion; however, identity may also play an important role. Therefore, the purpose of the present study was to examine the relative importance of prosocial identity, prosocial moral reasoning, and empathy in predicting prosocial behavior. The sample included 91 university students, ages 19–35 years (M=21.89; SD=3.01; 80% European American; 65% female). Prosocial identity and empathy, but not prosocial moral reasoning, were positively associated with overall prosocial behavior. Exploratory analyses examined how these three sources of prosocial motivation differentially related to six forms of prosocial behavior. Results suggest the importance of considering the roles of all three sources of moral motivation.