An exploration study on building market oriented business

Building market oriented business units is one of the key successes for creating competitive economy. This paper presents an empirical investigation based on the implementation of factor analysis to detect important factors influencing building market oriented business units. The study designs a questionnaire including 22 questions and after verifying skewness of the data the questions were reduced to 18 and the questionnaire was distributed among 220 experts. Cronbach alpha was calculated as 0.789, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including knowledge management, customer relationship management, creativity and flexibility.