The product ecology project : Creating prerequisites for an environmentally adjusted product development

More and more researches and practitioners are seeing environmental questions as strategically important for a growing number of industries. A new focus on environmental damage, created by development, production and consumption of products, is creating a demand on industries to use a proactive approach in order to utilize the advantages of environmentally based business possibilities. The purpose of this paper is to give a brief description of the Product Ecology Project, a Swedish industrial environmental project, and to penetrate two areas of importance: (1) the usage of life cycle assessment, and (2) the importance of organizational aspects in a technologically driven process.