Sustainable university: what can be the matter?

This article presents a comprehensive managerial model for a sustainable university created by D.Sc. L. Velazquez with empirical data collected from about 80 higher education institutions around the world. The sustainable university model offers a clear perspective about how people responsible for sustainability initiatives achieve their initial momentum to progress to advanced steps in the process to become a sustainable university. This model depicts a structured framework that is comprised of four phases in a strategic management process. In these phases, four diverging strategies, and many practices undertaken by key players of sustainability initiatives in higher education institutions are analyzed.