Survey and analysis of public environmental awareness and performance in Ningbo, China: a case study on household electrical and electronic equipment

Based upon a survey on household electronic and electrical equipment, this paper provides information on the publicʹs perception of the local environmental quality, environmental awareness and environmental performance, and of their willingness to pay for improving environmental quality and making green purchases. The results indicate that Ningbo residents are not satisfied with the local environmental quality, and they would like very much to share environmental responsibility. About 64% of the respondents are aware of Chinese environmental labeling. Nearly 70% and 80% of the respondents are willing to pay for environmental improvement and to purchase environmentally friendly products, respectively. The amount of household electrical and electronic equipment has increased dramatically and most of them are phased out within their product lifetimes. Of all the respondents, 61% chose to reuse and recycle waste electrical and electronic equipment.