ISO 14001 certification in Brazil: motivations and benefits

Why do firms seek the ISO 14001 certification? This study presents a survey with 63 Brazilian companies from the chemical, mechanical and electronic industries. A Structural Equations Model (SEM) analyzed the relations between motivations and benefits related to the certification. An exploratory factor analysis identified four sources of motivation: reaction to pressures from the external stakeholders; proaction in expectation of future business concerns; legal concerns; and internal influences. Four dimensions characterized the benefits of an ISO 14001 certification: operational changes; financial impacts; relationship with business stakeholders (customers, competitors, suppliers); and relationship with societal stakeholders (government, society and NGOs). The motivations appear in two levels. Internal and legal motivations are the first level (antecedents), while reactive and proactive motivations are second level (consequents). Internal motivations explain reactive and proactive motivations and production benefits. Legal motivations explain proactive motivations, financial benefits, and benefits in relationships with societal stakeholders.