Product service systems as systemic cures for obese consumption and production

Many environmental and social problems emerged from our modern production and consumption habits are comparable with the symptoms of physical obesity. Based on this metaphor, effective approaches in obesity treatment can serve as a good reference in order to respond to over-consumption problems. Instead of stressing consumers to change their behaviours, we can attract them by means of providing appropriately designed PSS offers and giving them the opportunities to become aware of better alternatives. Successful examples seem to document support for the hypothesis that, ‘the multidimensional and dynamic approaches are the most promising diet solutions, which can lead to a leaner production and consumption figure.’