Role of urban governance in the process of bus system reform in Seoul

The Seoul Metropolitan Government (SMG) executed an innovative bus system reform in July 2004. The bus lines were reorganized as trunk, feeder, and circular routes; and bus numbers were arranged into eight areas. The monopolized route systems were reorganized as a semi-public operation, with a route tendering system to induce competition. A unified fare system was introduced taking into account transfers between buses; buses and the subway, and other modes of public transportation, all with the development of a new transportation card system. Exclusive median bus lanes were constructed in three major corridors. The main purposes of this paper are to (1) discuss the background and necessity of the bus system reform; (2) review the composition and functions of the Bus System Reform Citizen Committee (BSRCC), which instigated the reform; (3) analyze the role of BSRCC as a type of urban governance; and (4) provide policy implications. The study employs three techniques—literature reviews of the realities of bus service, in-depth interviews with stakeholders to analyze the roles and benefits of the BSRCC, and participant observation via a BSRCC member. All these help to shed light on a new form of urban governance which broke from the execution lead only by officials of the SMG.