Extension materials for meat-borne parasitic diseases in developing countries

In support of a project on porcine cysticercosis in Tanzania, an educational video was prepared to inform the rural communities on the health risks and prevention of the parasitic disease. This paper describes the process involved in making the video, especially the importance of establishing a good understanding between veterinary public health officials and the video producer. Important steps in the process include determining the target audience, the filmʹs core message, the construction of the ‘story’, script development, the filming and editing activities, and, importantly, the development of strategies for production and use of the film as extension material. Suggestions on logistical and technical aspects of filming and viewing are also discussed. The experience gained in Tanzania will be of value to others planning similar projects elsewhere.