Abstract :
ABSTRACT: In contrast to the primary concepts, relationships and communication between people is not limited to visual communication. For over two hundred years the achievements of the media have become a reality, which is completely covered human society and has led to the development of relations in a very large scale. The media via delivering information formed a new culture. The new amazing culture in developing countries that have the same position with countries possessing information technology puts the country under the threat of cultural attacks. This factor causes a confrontation in the cultural, social, cultural and ethnic identity. In addition to the study of psychological and diplomatic operations in the media article, also were given their academic distinction and media diplomacy has been investigated as a means of psychological operations. The purpose of diplomacy in the media psychological operations is to form the enmity and hatred against State and Government, to put the country under the threat of political, cultural and psychological pressures, to create sympathy and interest of provided states to active states. Three methods of struggle against the media diplomacy, serving with the enemyʹs position are offered: 1. Strengthen the capacity of information and news; 2. Strengthen the capacity of advocacy; 3. Use of methods of anti-advocacy.
