Effect of place attachment in creating sense of place Case study: Tajrish old Bazaar and new commercial center

ABSTRACT: Today, concepts such as “Meaning of place”, “Sense of place”, “Place Attachment” And phrases such these, has been so discussed in the literature of architecture and urban design. Sense of place is one of the main concepts in space and place identity studies. The lack of a sense of place in existing spaces is lead to formation of identity crisis in Architecture and Urban design. Therefore, a deep understanding of these issues will improve the quality of human-built environments. Sense of place is a phenomenon which is made of confluence of the physical elements of space, function and meaning in peopleʹs minds. There is so much discussion in urban design and place quality studies about the importance of physical factors and activities as the main factors of place formation; while there is no attention to the role of place attachment in creating the meaning of place. In this paper we try to evaluate the concept of place attachment in two case studies of Tajrish old Bazzar (TOB) and Tandis commercial center (TCC). Research tools of this qualitative study were open questionnaire and in-depth semi-structured interview and participant observation. The questions focused on place attachment and it impact on place identity is done of sellers and buyers of this shopping centers. Findings show that place attachment in (TOB) is so stronger than (TCC).