The effects of advertising on tourism and study the effective dvertising tool to attract tourists

Tourism as a modern service industry is considered as a tool for communicating with various nations and also for world’s people acquaintance with each other. So In Iran due to its rich historical and cultural assets and numerous natural attractions, it should be noted more than the past and also should consider it as an appropriate lever for the beauty transmission of Iranʹs valuable historical and spiritual heritage. Therefore advertising has been considered as a useful mean of tourism development because successful promotion of cultural and tourism values would be very effective for today’s world which is thirsty more than any other period for familiarity with our society’s historical, natural, cultural and spiritual attractions. Since tourism counted as a part of economic production’s structure and tourism development and advertising are closely tied together, advertising can have a major role in developing production, income and employment, so pay special attention to those can be led to success in international competition of tourism and marketing. This article was done in order to examine and identify the impact of media and appropriate promotional tools used in the tourism industry. Results of the study show that promotional tool was an influenced tool to attract international tourists so that the most influenced tools were the tools of guide books, online advertising, television, brochures and newspaper.