A STUDY ON ATTRIBUTES OF CAR BUYERS IN VELLOR DISTRICT

Buying behavior of passenger car customers are highly influenced by unique set of cultural, social, economic and psychological factors. The study of buying behavior has proved that many factors like price, income, distribution of income, competition with substitutes, utility, consumer preference (economic factors) & factors like culture, attitude, social values, life styles, personality, size of family, education, health standards etc. (social factors) play a major role in buying behavior of customer. The scientific study on the purchase decision towards the purchase of cars has revealed fruitful findings and recommendations, which could be used for enhancing the products to meet the requirements of car buyers. The study was carried out in Vellore district. The present study explores aspects like to investigate the reason for the time gab between intention and actual purchase of a car; to identify the attributes source of information for purchasing a car; and to measure the significant motivating factors that contribute for the preferences of the cars. The conclusion has been given