ONLINE PUBLICITY AND SALES PROMOTION OF SHOP AND PRODUCT: A CASE STUDY ON NAHARLAGUN CITY OF ARUNACHAL PRADESH

The internet technology has dramatically brought about many unique benefits to marketing especially in sales promotion or publicity. Infact, online sales promotion has secured its place as the preferred marketing method gaining global popularity. To business to stay ahead, or perhaps even stay in the game, marketers need to have effective online sales promotional marketing strategies. With online sales promotional strategies in place, marketers can experience positive results far more excellent than traditional sale promotional strategies. Email, coupons, free trials of software and other forms of endorsements are gaining momentum in the quest to promote products over the internet in the recent times. With this background in hand, present paper makes an attempt to study publicity or sales promotion of shops and products over the internet in the Naharlagun city of Arunachal Pradesh.