PROFITABLE SALES AND MARKETING STRATEGIES IN THE 21 ST CENTURY

Profitable business development in the 21st century depend more on the implementation of innovative practical sales and marketing strategies. This reflects challenging new business era outdated sales methods to be replaced with a positive new approach to enable organizations to develop existing markets and identify emerging ones. Cash flow is always tight. Inadequate targets and incentives. Poor communications inside and outside the company and lack of motivation of sales, team. Advertising lacks impact and produces limited response. Is our product suitable for changing markets? Industries which have introduced strategic planning to equip them to face the challenges. Planning future sales and marketing tactics is a vital prerequisite of Industryʹs ability to strengthen its market share and minimize the impact of the competition. Effective planning involves a good deal more than just setting sales targets and producing a marketing budget. The life blood of business and industry and the flow of information from the field to the industry is an invaluable marketing tool. Establish a regular information flow from customers regarding their views of the current and future market and how manufacturers can assist them. Advertising is a vital marketing tool ensures that it produces positive results and justifies its cost; care is taken to determine the real objectives of the advertisement and the media to be used. In order to create a favorable financial climate for business growth, securing payment on time is vital for maintaining cash flow position thus" minimizing levels of borrowing. In order to improve the quality of the sales, ongoing training is an. Integral part of sales strategy. Regular in house training is essential.