ADVERTISING AND PROMOTION CAMPAIGNS AS BRANDING TOOLS ON TEENAGERS

In the backdrop of Liberalization, Privatization, Globalization, Marketization and Transnationalization the nations have been witnessing unprecedented changes, challenges and opportunities for growth. These changes, challenges and growth have been initiating and accelerating the process of inexorable integration of markets, nation states and technology to a degree never witnessed before in the recorded history of mankind. The impact of them has been so comprehensive that no part of life across countries and continents can afford to be free from their influence. All the business units which wish to survive and prosper in this changed business environment; without exception, have to change their approaches in all the functional areas of management. Those who are hesitant to change are sure to disappear. And the competition in the ultimate analysis is the market centric.It is in this light The present paper attempts to analyse the advertising and promotion campaigns as a branding tools on Teenagers