MARKETING PRACTICES OF MUTUAL FUNDS

Development of an economy necessarily depends upon its financial system and the rate of new capital formation which can be achieved by mobilizing savings and adopting an investment pattern, be its self-financing (i.e. direct or indirect) where financial intermediaries like banks, insurance and other financial companies come in the picture and mediate between savers and borrowers of funds.In the same way there are different types of investors and each category of investors differs in its objectives and hence it is imperative for investment managers to choose an appropriate investment policy for the group they are dealing with, further managing the investment is a dynamic and an ongoing process. Seeing various marketing practices of Mutual funds which makes them more competitive gives a sound interesting issue to be studied under this study. Due to the importance of this concept, my study would be based on knowledge based fact with theoretical as well as practical point of view.