A STUDY ON APPLICATION OF BUSINESS INTELLIGENCE FOR RETAILING IN INDIA

Retailing plays a major role in the global economy. India has always been positive towards retailing. Currently many factors such as rapid economic growth, urbanization, rising per capita income, younger age group demographics, intensifying demand both in volume as well as variety in urban centers are fueling the growth of retail in India. There has been considerable growth in organized retailing business in recent years and it is poised for much faster growth in the future. Retailing has also become more competitive and the business has shifted from short- term transaction based selling to relationship selling. To maintain relationship with consumer requires more effort and information at different functions of retailing. Moreover organizations’ focus have been on acquiring customers, increasing revenues and profitability, and outpacing the competition. As the organization grows ,more time needs to be spent on analyzing the current happening and planning for the future rather than the employees concentrate on solving operational problems and putting out fires. At this point it is required to determine where to direct the efforts. The concentration should be on monitoring the operations and focusing on quickly finding and resolving potential problems and identifying and leveraging new opportunities. BI refers to application and technology that is used to gather, provide access