Recognizing the effect of after sale services operational characteristics on resale of products

This research studies the factors of after sale services which are effective on client satisfaction which leads to increasing the client loyalty and resale of the product. The methods which used research in this research are exploratory fundamentally and functional and its goal is the examination of after sale services. The sample is two hundred of buyers of Iran Khodro industry products who have referred to an authorized dealer after sales services on 1390 and they are chosen randomly. Data collection method in this research is questionnaire. the results of the research show that the components of “call services”, “culture”, “visiting services”, “price”, “technology” and “complaints and compensation” relatively have the highest importance and effect on the consumer behaviors.