Web Search Strategies and Human Individual Differences: A Combined Analysis

This is the second of two articles published in this issue of JASIST reporting the results of a study investigating relationships betweenWeb search strategies and a range of human individual differences. In this article we provide a combined analysis of the factor analyses previously presented separately in relation to each of three groups of human individual difference (study approaches, cognitive and demographic features, and perceptions of and approaches to Internet-based information seeking). It also introduces two series of regression analyses conducted on data spanning all three individual difference groups. The results are discussed in terms of the extent to which they satisfy the original aim of this exploratory research, namely to identify any relationships between search strategy and individual difference variables for which there is a prima facie case for more focused systematic study. It is argued that a number of such relationships do exist. The results of the project are summarized and suggestions are made for further research.