Abstract :
The aim of the present work is to analyse farmers’ attitudes towards the production of
lambs under a Protected Geographical Indication in Spain as well as to identify farmer profiles
based on these attitudes. The information used in this study was chiefly obtained from
surveys carried out on a sample of 49 sheep farmers producing PGI lambs, located in Aragón,
a region in the north east of Spain, which is an area that typically produces lamb meat. The
statistical analysis consisted of descriptive analyses and the development of factor analyses
and a cluster analysis, the latter aimed at segmenting farmers according to attitude. The
results suggest it is commercial aspects that most determine the farmer’s choice to produce
PGI lambs. Furthermore, three segments of producers with considerably differing attitudes
towards PGI production were identified. A first segment of producers acknowledge the
commercial benefits that PGI production offers. The second segment of farmers, although
they produce lambs under the PGI, are not particularly convinced of the potential commercial
advantages and the third segment, which is the largest, is fairly indifferent towards the
production of lambs under the PGI. Producer age and family composition enable the three
segments of farmers to be differentiated.
