Assessing the effect of banking resource mobilization on financial resource attraction (Case Study: Melli Bank of Anzali)

ABSTRACT:This study investigated the effect of banking resource mobilization on financial resource attraction at Melli Bank of Anzali. The research has an applied purpose and descriptive survey method. The study population included the Anzali’s Melli Bank customers. The sample size was calculated using the tables of Krejcie and Morgan, 384 were randomly selected for sampling. Data collection tool is the questionnaire. Validity of the questionnaire was positive through the professors and experts’ view. of questionnaire reliability was calculated using Cronbachʹs alpha coefficient for 82/0. Data were analyzed using descriptive and inferential statistics (Univariate t-test and Friedman rank test).