Title of article :
Measuring brand equity in banking industry: A case study of Mellat Bank
Author/Authors :
Nadernezhad ، Maryam نويسنده , , Vakilalroaia ، Younos نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی 20 سال 2013
Pages :
6
From page :
2289
To page :
2294
Journal title :
Management Science Letters
Serial Year :
2013
Journal title :
Management Science Letters
Record number :
883945
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=883945
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