Title of article
Measuring brand equity in banking industry: A case study of Mellat Bank
Author/Authors
Nadernezhad ، Maryam نويسنده , , Vakilalroaia ، Younos نويسنده ,
Issue Information
ماهنامه با شماره پیاپی 20 سال 2013
Pages
6
From page
2289
To page
2294
Journal title
Management Science Letters
Serial Year
2013
Journal title
Management Science Letters
Record number
883945
Link To Document