Title of article :
An exploration study to find important factors influencing on brand in rubber industry
Author/Authors :
Moshkelati ، Mehrnaz نويسنده , , Eghbali، Elham نويسنده , , Asgari، Hamed نويسنده , , Bagheri، Hamid نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی 20 سال 2013
Pages :
4
From page :
2357
To page :
2360
Abstract :
Building a distinguished brand often makes it possible to have sustainable growth in competitive market. It also helps us sell products with higher price; attract reliable customers for long term relationships. This paper presents an empirical investigation to find important factors influencing rubber industry. The proposed study designs a questionnaire in Likert scale consists of 20 questions, distributes it among 300 people and collects 265 filled ones. Cronbach alpha is calculated as 0.756. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.75 and 1292.573, respectively. Based on the results of our survey, we have derived six factors including brand transparency, expected quality, brand promises, brand support and brand sustainability.
Journal title :
Management Science Letters
Serial Year :
2013
Journal title :
Management Science Letters
Record number :
883957
Link To Document :
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