Author/Authors :
Adham Foumani، Mansour نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Abolghasemy، SeyedAbbas نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Ghanbarpoor Chenari، Farzaneh نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Eftekharmanvi، Shahrzad نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Taghizadeh، Masoud نويسنده ,
Abstract :
The aim and method of the present study is applied and descriptive – analytical, respectively. Statistical population of this study consists of Apple iPhone users in Rasht whose satisfaction and loyalty to the brand were examined through random sampling. Analysis of research findings through SPSS software indicates that all research components have been confirmed; and in other words, there is a significant positive relationship between customer orientation level of luxury goods’ sellers and customer’s satisfaction and loyalty.
