Title of article
Evaluate the impact on luxury goods on consumer’s (customer’s) satisfaction and loyalty
Author/Authors
Adham Foumani، Mansour نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Abolghasemy، SeyedAbbas نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Ghanbarpoor Chenari، Farzaneh نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Eftekharmanvi، Shahrzad نويسنده Master Students of Business Management, Islamic Azad University, Rasht, Branch, Iran , , Taghizadeh، Masoud نويسنده ,
Issue Information
روزنامه با شماره پیاپی 0 سال 2013
Pages
6
From page
1172
To page
1177
Abstract
The aim and method of the present study is applied and descriptive – analytical, respectively. Statistical population of this study consists of Apple iPhone users in Rasht whose satisfaction and loyalty to the brand were examined through random sampling. Analysis of research findings through SPSS software indicates that all research components have been confirmed; and in other words, there is a significant positive relationship between customer orientation level of luxury goods’ sellers and customer’s satisfaction and loyalty.
Journal title
Technical Journal of Engineering and Applied Sciences (TJEAS)
Serial Year
2013
Journal title
Technical Journal of Engineering and Applied Sciences (TJEAS)
Record number
888819
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