Studying Affecting Factors on Customers Attitude toward Products with Halal Brand (Case study: Kuala lumpur, Malaysia)

ABSTRACT: Today, halal is not simply a religious issue rather it is an opportunity to increase sale and acquire competitive advantage. Concerning its importance, the aim of present research is to identify the beliefs that shape customers’ attitudes toward products with halal brand. This is a survey – type research to collect its data, questionnaire tool was used. To achieve research aims, 384 customers of products with halal brand in Kuala lumpur (Malaysia) were selected as the sample. To analyze data and to test research hypotheses/model, structural equation model (SEM) and confirmatory factor analysis (CFA) were used. Research findings indicate significant impact of “Advertising and progress”, “halal products relative quality”, “religion”, “consumption barriers”, “attitudes toward other products” and “mental norm” believes on “customers attitude toward products with halal brand”.