CONSIDERING PROBLEMS AND FACTORS AFFECTING MARKETING AND EXPORTING HAND-MADE CARPET IN KURDISTAN PROVINCE (SANANDAJ CITY)

Nowadays, following globalizing economy, fast changes in the fields of technology and information all over the world, different countries apply vast efforts to achieve permanent development and this process of globalizing economy needs more intelligence from the side of developing countries. In this field, Iran can achieve permanent and economic development by doing acts such as: taking intelligent policies and exploiting otherʹs experiences in a uniform, long last and integrate framework and so exploiting from present possibilities through expanding exports, especially exporting hand-made carpet. But we should know that getting involved in marketing and having suitable strategies for marketing is necessary, otherwise produced products wouldn’t be sold suitably. In this article we are going to consider problems and factors affecting marketing and exporting hand-made carpet in Kurdistan province and especially in Sanandaj. In order to get data, we gave so questionnaires to exporters, experts and chief persons to get their ideas, and finally 39 questionnaires were completed completely and we gathered them. The results of the research show that there is a meaningful relation between these four factors: strategy, management, environmental factors involved mixed marketing and marketing-exporting hand-made carpet.