Quality services model oriented to customers

Service companies face complicated situations to compete and to remain in the market. The dominant mental model of the personnel both in the internal and external environment of the companies, the origin and development of the philosophies and the continuous improvement technics strongly directed to manufacture companies, the little importance that has been given to the services not knowing their impact in the gross internal product of both the developed and developing countries and the service sector itself and its characteristics are some of the constraints. This article proposes a model of quality that by integrating the key elements, the organization and the customers, reduces the effect of those constraints. Also the article presents the results of the model application in a service company.